Sales and marketing are often used interchangeably, and in some instances, there is overlap; however, they are two very different aspects that it is important not to confuse or mix up

When you run a small business, you may end up doing everything, and this is where the line is blurred, and it’s important to know the difference between the two processes and plan accordingly.

 Marketing at its core is about casting a net and making people aware of you, your business and its core values. It is designed to reach as many people as possible within your target audience (something you need to set) and broadcasts the over-arching message, form products you wish to sell to the culture you want to promote.

In recent years, there has been a shift from paper-based and TV marketing to Social Media, and while the traditional models are still relevant, Social Media does make it easier to measure, target and direct your customers to where you want them, and this leads to sales.

Once you’ve got the customer where you want them (e.g. your website) that is the place to get their contact information from them, so you can move to the sales stage.

Sales is about pushing a product, or service, and is much more specialised and direct. Sales usually occur one-on-one either face to face or over the phone. If you’re marketing has been done correctly the customer knows why you’re speaking to them, and is much more receptive if it hasn’t been done correctly or this is a cold call it’s essential your staff or yourself are trained in how to speak and interact with the customer.

While this is a somewhat simplified explanation of Marketing vs Sales, hopefully it’s given you some food for thought and the desire to learn more