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31/12/2020

Your Ultimate Guide to LinkedIn Images – 2022 edition

If you’re using LinkedIn, you should be using images.

From posting them on the newsfeed to having them as a profile image. If you haven’t got a picture, you’re not getting seen!

This is doubly true if you’re a business page, as your company branding and visual content is the first interaction that prospective customers will have with you, and if it’s not right, you could be in trouble.

While you can use the same image across all platforms, it won’t look as good, and you run the risk of cutting off parts of the image or having a pixelated/distorted image.

Images and LinkedIn

LinkedIn is still the world’s largest professional network, with 722+ million registered users in more than 200 countries and territories worldwide.

While you will be using other social media platforms to drive customers to your website, The power of LinkedIn lies in its ability to find targeted prospects and industry leaders.

HOWEVER, any successful LinkedIn campaign relies on images in your posts, your updates, or your profile picture! 

Profile Image

Your profile picture is the main image that represents you on your personal profile (and brand).

Make sure you use an appropriate picture; avoid images of you with the children, with a drink in your hand or your business logo.

  • Recommended – 400 x 400 (or larger)
  • Maximum –  7680 x 4320 pixels.
  • Minimum – 200 x 200 pixels
  • File Size – up to 8MB

Personal Background/Banner Image:

 

LinkedIn’s background image like Twitter and Facebook is a way to express your individuality; however, be aware that your profile image blocks part of your banner image, so it may take some testing to ensure you get the look you’re after. 

  • Recommended image size – 1584 x 396 pixels (aspect ration 4:1)
  • File Size – up to 8MB

Posts on your Personal profile.

 

If you would like to accompany your update (or replace the autogenerated image on weblink) with your own image (which we recommend), then use the below as guidance; however, if your image won’t fit the below guidelines, you can always go for a 1:1 ratio (we use 1080×1080). 

  • 1200 x 627 pixels (recommended)

  Company Page

Your company page is where you will want to use your brand’s logo or an image that reflects your brand identity, and will show up anytime you share a post to your page, or someone views it. 

Company Logo

  • Recommended 300 x 300 pixels.
  • Minimum 300 x 300 pixels.

Company Banner Image

Unlike the personal background image, your company cover image fills the top of your company page, giving you more space to showcase your brand. Again, make sure you stay professional and within your brand guidelines and identity.

  • Recommended image size is 1128 x 191 pixels.

Including Images in your company page updates.

Similar to your personal updates, you can add a graphic to your updates on your company page (and in the case of company updates replace the preview image in an auto-generated URL) 

    • 1200 x 628 pixels (Recommended)

Conclusion

In conclusion, imagery is essential if you want to stand out on Linkedin. Still, we recommend taking a little time, effort and/or money in creating images that reflect your brand, and showcase what you’re about. 

There is a lot of completion on LinkedIn to appear on the feed, so the more professional and engaging your posts appear, the higher your chances are of appearing on your Target audiences devices. 

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