In a recent poll, over 50% of respondents stated that finding time to post on LinkedIn was the biggest challenge they were facing at the moment.
But what can you do about that?
One tool I recommend for clients who want to keep their marketing in-house is to diarise time weekly to draft out content for the upcoming week, then schedule 5 minutes at different times of the day to interact and be social on the posts.
An example of this diarised approach would be
Friday 10:00 – 11:00 – Draft Posts
Weekdays
09:00 – 09:05 – Post content
11:00 – 11:05 – Check & Reply to comments
13:00 – 13:05 – Check & Reply to comments
16:00 – 16:05 – Check & Reply to comments
The key is to be consistent, and remember even if you post once a week, that’s 100% better than 0 times.
Takeaway
Finding the time to post on Social Media can be difficult, but you save time in the long run by spending some time planning.
If spending time planning and writing content isn’t for you, you could consider outsourcing your content marketing to an agency with experience creating and publishing content that will help you stand out.
