If you’re new to Digital Marketing or an old hat, you can always learn new techniques or refresh old strategies to help make your marketing successful.
Sync posts across all social media accounts.
Content can be shared across multiple channels; you can do this by using Facebook/Twitters own scheduling tools or by investing in a 3rd party like Hootsuite, Hubspot or Canva, which allows you to share too many platforms at once. These platforms will help you schedule content, monitor mentions, and monitor essential keywords and contacts.
Keeping content synced will ensure a consistent brand presence and provide you with a voice on all platforms. Just remember that different platforms have different character limits, so some editing may be required.
Use lots of visuals.
Include pictures, videos, or graphics whenever you can. There are free services (such as Canva) that can help you create graphics, or you can subscribe to stock photo services (such as Pixapay) or even use pictures of your staff.
We recommend when possible not to use stock images and use those of your team, product or services as it adds realism to your content and helps you stand out from the crowd.
Schedule posts in the evening and at weekends.
This helps boost engagement, and there is less competition from others; this strategy works best for content that is not restricted by time zones.
Increase engagement with hashtags.
Research existing hashtags and use a mix of popular ones and lesser-known hashtags to reach more people.
Update or republish older posts.
If you have older content that performed well but is outdated, you can update it and republish for an SEO boost.
Whether blog posts, landing pages, or other content, updating items to be recirculated on social media will take less time than continuously creating, thinking, and implementing new ideas.
You can try reformatting the content for a fresh take, e.g. turning it into a video or infographic.
In conclusion
Social media is always changing, so even the most active professional might not be active across all of the platforms.
Hopefully, these 5 social media marketing tips will help you boost your marketing strategy.
If you need help building out a social media strategy reach out to us today. We have years of experience helping service-based firms and organisations achieve measurable success on social media.
