WE HEAR THE TERM ‘SOCIAL MEDIA’ A LOT IN BUSINESS, FROM PEOPLE TELLING US WE SHOULD BE ON IT, TO BEING ASKED WHAT PLATFORMS WE’RE ON.

But what exactly is Social Media?

Colins defines social media as

‘Agencies, such as websites and applications that facilitate social networking.’

So you might now be thinking, great. What does that mean?

Ok, I’ll let you into a little secret, listen carefully.

*whispers* Social Media is a way to network with friends, colleagues and prospective sales online *whispers*

That’s right! Social Media is a networking platform!

NOT a sales one.

This is something many organisations forget when writing their strategy, they just focus on sell, sell, sell and forget to network with the people their speaking too.

So now we know what it is, what are the Platforms?

Firstly they are hundreds across the globe so here’s the most popular in the UK

LINKEDIN

 

LinkedIn is a favourite tool for professionals to connect and network.

You communicate via Updates and Posts.

LinkedIn is useful for its search function and the ability to take part in group discussions with people outside your network from across the world.

FACEBOOK

 

Initially created for University (or College if you’re American) students to connect it quickly spread for anyone to use. In recent years businesses have realised the power of sharing news and events via updates.

Primary Features

 Groups

 Events

 PPC

TWITTER

 

Twitter is unusual as you only have 140 characters to work with, this includes spaces, web links, pictures and punctuation.

It is very fast passed, so you need multiple updates a day.

You communicate via ‘Tweets’ and direct messages

 PINTEREST

 

Pinterest is another unusual platform, being image based on comments. Linked are embedded into the pictures to send people to the desired website.

What makes Pinterest unusual is its primary user is female (around 70%)

Honourable mentions as useful tools which grow more every day

 Snapchat

 Watts App

 Instagram