If you’re using Social Media, you’re using images.

From posting them on the timeline to having them as a profile image. If you haven’t got an image, you’re not getting seen!

This is doubly true if you’re a business page, as your company branding and visual content is the first interaction that prospective customers will have with you, and if it’s not right, you could be in trouble.

While you can use the same image across all platforms, it won’t look as good, and you run the risk of cutting off parts of the image or having a pixelated/distorted image


LinkedIn is still the world’s largest professional network with 467 million registered users.

While you will be using other social media platforms to drive customers to your website, LinkedIns’ main power lies in its ability to find targeted prospects and industry leaders.

Profile Image

In 2017 LinkedIn started using a new layout for personal profiles, this slightly altered how your personal profile is displayed, now located in the centre of your profile page and is often the first thing your prospect will notice about you.

Make sure you use an appropriate work picture, try to avoid images of you with the children, with a drink in your hand or your logo.

Your profile picture is the main image that represents you on your personal profile (and brand).

  • Recommended between 400 x 400
  • Minimum 200 x 200 pixels

Personal Background Image:

LinkedIn’s background image like Twitter and Facebook is a way to express your individuality, with your picture clocking part of the image, it can be difficult for the image to look right, but when it’s done it’ll look great.

  • Recommended image size is 1584 x 396 pixels.

  Company Page

Your company page is where you will want to use your brand’s logo or an image that reflects your brand, and will show up anytime you share a post to your page, or someone views it. We recommend using 300×300 pixels

  • Recommended 300 x 300 pixels.
  • Minimum 300 x 300 pixels.

Company Cover Image

Unlike the personal background image, your company cover image fills the top of your company page, giving you more space to showcase your brand. Again, make sure you stay professional and within your brand.

  • Recommended image size is 1584 x 768 pixels.


Twitter Bird

Despite a recent drop in share prices (Q2 2018), Twitter is not dead, in fact with still over  300 million monthly active users, Twitter is still one of the ‘big boys’ and one that your customers will most often use to talk about your brand

Profile Image

Your Twitter profile photo is the main image that represents you and your brand across the network.

The image will appear whenever another account has the opportunity to follow you, such as.

  • On Your Profile.
  • In-Stream (where you see what tweets you’ve sent)
  • Who to Follow: 

So it’s important you choose something that is suitable for your brand, keep it professional, and consider using something that isn’t just a logo

Twitter recommends using a square image of 400 x 400 pixels with a maximum file size of 2 MB

Header Image

Similar to Facebook Twitter lets you use a cover image (referred to in twitter as a header) the recommended size for this is 1,500 x 500 pixels.

Your header photo is the image that is at the top of your Twitter profile page. We recommend using a high a resolution as possible (within the 5mb file size limit)



Facebook now has over 1 billion monthly active users and remains the world’s largest social network.

While one lousy image may not be the end of your business (within reason), a wrong choice could mean the difference in attracting and engaging with a considerable number of potential customers or being ignored (by billions).

Just remember, there will be a (slight) difference between how the image looks on your profile, and how it’s displayed to others, so make sure you give yourself a bit of leeway.


Personal Profile

  • Profile image it is recommended to use 180 x 180 pixels.
    • The photo will appear on the page as 170 x 170 pixels on the desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.
  • If you’re making a custom cover photo and want to include your profile picture this will help, your profile picture is located 16 pixels from the left and 176 pixels from the top of your cover photo on the desktop.
  • Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.

Business Page

During 2017/18 Facebook changed its Profile image location for Business Pages, moving it to the left side of the screen.

This was done to help differentiate between personal profiles and business pages.

The dimensions of the images remain the same, but it’s worth noting that your business profile image will be cropped to fit a square.

Cover photo

Your Facebook cover photo is your chance to stand out from the competition. While it only appears on your own page (timeline) it is significantly bigger than your profile image and is where you can let your uniqueness show.

While your profile picture might be a good choice for a picture of you or a brand logo, this space can (and should) be used to post something that speaks more toward you as an individual or as a brand.

  • Appears on the page at 820 x 312 pixels. Anything less will be stretched; however, Facebook does allow you to upload anything larger than 400 x 150 pixels.
  • Business Page dimensions are the same as personal accounts.


If you’re hosting an event and using Facebook to sell tickets, you need to make sure that the image you use fits with the theme of the event as well as being the correct dimensions.

The recommended use is 1920 x 1080 (Recommended) however Facebook will scale the image down to its minimum dimensions when displaying of 470 × 174.



Instagram is now one of the most popular photo-sharing social networks going with more than 600 million users. If you’ve got a visual brand, it’s the place you need to be to showcase your creativity.

As you’re probably aware, Instagram is based on visual. It goes without saying (even though I am) that making sure that your images are the right size is vitally important with this site. With so many users and the importance of images on the site make sure that your profile image is recognisable and reflects your business brand.

Profile Image

  • Your profile image should be 110 x 110 pixels.
  • Square photo: make sure to maintain an aspect ratio of 1:1.

Post Size

Since Instagram is all about the images and videos that you’re showing to your followers it’s imperative you use high-resolution images when possible, when takin and uploading from the native Instagram app, you will notice a difference in resolution vs other methods.

  • The size of Instagram images has been increased to 1080 x 1080 pixels. However, Instagram will still scale these down to 612 x 612 pixels.