A video is arguably one of the essential tools you should be using within your marketing and should be a part of your marketing plan.

This doesn’t just mean a promo video.

People digest information exceptionally quickly nowadays; there’s so much of it available FOR FREE that you need to get as much information to a person as soon as possible.

A video is a great tool to showcase your products, get your clients to share testimonials or even basic how-to guides.

When you’re starting out, you can experiment with homemade videos, filmed from your smartphone and directly uploaded; this is a great way to keep the budget low and gives you a good chance on seeing an ROI.

However, there’s something to be said for using a video/filming company

  1. They are usually quicker
  2. Video quality should be higher
  3. They have the tools and experience to add animation
  4. They know how to measure ROI for video
  5. A higher quality video may bring in higher quality leads

Summary

Having a low budget is fine (and should be done in the beginning), however, a professionally created video while costing a little more may gain you a much more significant ROI, just remember DON’T JUST MAKE A PROMO VIDEO