Something we hear a lot (even from other marketers) is LinkedIn is only useful for B2B and B2C should stay away from the platform and focus on Facebook.

This is 100% incorrect.

At some point in their day, everyone is a consumer, from the office intern to Richard Branson at some point in their life they will need your goods or services.

Yes, they could see you on Facebook or Twitter, but why limit yourselves to that? If done correctly (and respectfully) LinkedIn is a powerful took for B2C.

Posts, job descriptions and SlideShare can all be used to showcase your products and services and reach a broad (and often willing) audience.

So if your business does focus on B2C why not try adding LinkedIn to your strategy?