CHOOSING TO OUTSOURCE YOUR DIGITAL MARKETING CAN BE ONE OF THE MOST IMPORTANT DECISIONS YOUR BUSINESS MAKES, AND IS SOMETHING THAT SHOULDN’T BE RUSHED INTO.
There are some things to consider before speaking to a marketing agency
CAN YOU AFFORD IT?
Social Media Marketing is not free and can cost anywhere from a couple of hundred a month to thousands. While it is worth it in the long run (especially when compared to your staffs time being wasted) good marketing costs money
DO YOU KNOW THE DIRECTION YOU WANT YOUR BUSINESS TO GO?
If you’re unsure what you want your business to achieve spending money on a marketing message which could change month to month is a waste and leads to disaster
TIME OF THE YEAR
This is especially important for the service based industries if a holiday season is approaching you won’t have time to update or market yourself. Just because your busy today doesn’t mean you will be tomorrow
DO YOUR EMPLOYEES HAVE THE SKILLS?
Many businesses give their social media over to the ‘tech guy’ or receptionist to do. While they have many valuable business skills for your business marketing probably isn’t one of them. You can’t treat business social Media the same as personal.
While this is not an entirely comprehensive list, they are in our opinion the most important things to consider before speaking to an agency.