The first thing you need to remember is content marketing strategies work.
People who say otherwise fell into a simple trap.
It wasn’t designed well, with their target audience in place or with a clear set of measurable targets.
A content marketing strategy is a clear roadmap on where you want your business marketing to go and how you’re going to get there.
There’s a mistaken impression that too much planning can stagnant a brand, making it seem less human. However, that’s not the case.
By having a plan in place, it gives you structure and guidance and doesn’t take away from being authentic or genuine instead it makes it easier.
A good marketing plan will have strategies in place that deals with the unexpected, such as breaking news or a changing standard (such as a Facebook or LinkedIn algorithm change)
By anticipating that things will change and how your business will respond, it enables you to get ahead of the field and beat your competitors before they can adapt.
Think of it this way; you wouldn’t go on holiday without knowing how much spending money you have or even where you’re going would you?
Of course, you wouldn’t; you’d at the least make a basic plan of what you’re doing.
Now answer me this
Why wouldn’t you treat an income generating activity the same way?