LinkedIn allows you to upload a cover photo (size 1400px x 425px.)
This is where you can give more detail, and show your value.
There’s a number of options, you could have a background with a cityscape, your company logo, or a picture of you doing what you do best, there’s no wrong answer, providing it’s professional (e.g. no personal photos)
Update your headline
Your headline is important.
Your headline shows up wherever people hover over your name and within search results.
LinkedIn pre-populates your headline (directly below your name on your profile) based on your current position and employer (e.g. Managing Partner and XYZ Law Firm) but you can edit this to better explain your involvement in your niche.
An example of a good headline include; working with property owners to ensure they are fully complient with the law
Create a customised URL
Updating your profile to include a personal URL, this looks professional and makes it easier for prospects to find you in searches.