A well crafted LinkedIn profile is a must if you want to grow your personal brand and company in 2018. Linkedin Is a task you must make time for every day if treated well and used right it can become your business’s best friend and top advocate. Here are 17 top tips to efficiently boost […]
This series will deal with how to prospect on LinkedIn ONLY using the free features. One of the most common misconceptions on LinkedIn is the mistake of thinking that LinkedIn is only for connecting with people you already know. Yes, LinkedIn IS excellent for keeping in touch with people you’ve worked with in the past […]
A video is arguably one of the essential tools you should be using within your marketing and should be a part of your marketing plan. This doesn’t just mean a promo video. People digest information exceptionally quickly nowadays; there’s so much of it available FOR FREE that you need to get as much information to […]
The first thing you need to remember is content marketing strategies work. People who say otherwise fell into a simple trap. It wasn’t designed well, with their target audience in place or with a clear set of measurable targets. A content marketing strategy is a clear roadmap on where you want your business marketing to […]
One thing you need to remember is content marketing isn’t free. Even if you’re doing it yourself or in-house, there is a cost involved. This could be as simple as a sheer time commitment, remember if you or your team is writing the content and putting it on various platforms they are taking time away […]
If you find yourself spending a lot of money on content marketing and getting little back, you may be thinking ‘why am I doing this?’ or ‘Wow… I didn’t think this would be so expensive.’ There are a few things you can do to minimise the cost, but the number one reason WHY content marketing […]
Online networking is brilliant; in fact, it’s one of the easiest ways to find new business connections. Platforms such as LinkedIn, Facebook and Twitter can be used to find new business opportunities, strike up business communications and get your name out in front of CEO’s, Owners and MD’s you usually wouldn’t have a chance of […]
Sales and marketing are often used interchangeably, and in some instances, there is overlap; however, they are two very different aspects that it is important not to confuse or mix up When you run a small business, you may end up doing everything, and this is where the line is blurred, and it’s important to […]
This blog will (hopefully) give you some of the information you need to succeed this year and in years to come. So let’s begin. [ ] Update your website Make sure your site is up-to-date and reflects the message you want to portray [ ] Update your social bio’s This is often the first place your customers […]
WE HEAR THE TERM ‘SOCIAL MEDIA’ A LOT IN BUSINESS, FROM PEOPLE TELLING US WE SHOULD BE ON IT, TO BEING ASKED WHAT PLATFORMS WE’RE ON. But what exactly is Social Media? Colins defines social media as ‘Agencies, such as websites and applications that facilitate social networking.’ So you might now be thinking, great. What […]